Opportunistic Behavior in Buyer-seller Relationships: Theoretical Foundation; Antecedents and Consequences
نویسندگان
چکیده
Opportunism a behavior can be found in any relational exchange in many forms. In this respect, opportunistic behavior has been recognized one of the historical factors that have tremendous effects on the relationship development between buyer and seller. A conceptual framework of the research’s main variables is presented, the antecedents which are dependence, formalization, relational norms and uncertainty; followed by the consequences of opportunism which are performance and satisfaction. The aim of this research is to explain the theoretical background of each antecedent and consequence of opportunism as a concept and how these variables are related to such behavior. [Yousra Eid Mohamed Abd El Rahman. Opportunistic behavior in buyer-seller relationships: Theoretical foundation; antecedents and consequences. J Am Sci 2015;11(1):116-129]. (ISSN: 1545-1003). http://www.jofamericanscience.org. 15
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